Sonar Voyage
Proposal
Introduction
Sonar Voyage is a new innovative piece of music technology, made primarily for use within music therapy. It can be used as an aid for movement rehabilitation, providing motivation, measurement, and a sense of achievement. It is easy to use and quick to set up, small and transportable, aesthetically pleasing and robust whilst remaining affordable.
How it Works
Sonar Voyage is an ultra sonic interface; the ultra sonic sensor within the interface (labelled below) detects movement up to 2 meters away.
The software which can be found and installed on this installation disk, allows the user to load the sensor with 2 sounds the first sound, a sound which the client fears or does not like for example a dog barking, is loudest when the client is further away.
As the client moves closer to the sensor the fear sound begins to fade and is replaced with a second sound, a reward sound which the client likes for example rain.
This use of sound provides motivation and achievement for the client, as the more the client moves the more they are rewarded with a sound they like.
Sonar Voyage also allows clients to document their progress using the progression graph, which shows the client how far they have moved, providing measurement again reinforcing a sense of achievement.
How it could be used
Sonar Voyage can be used in different ways, the main way of use is as an aid for movement rehabilitation for example, an amputee patient who is struggling to learn to walk with a prosthetic leg, he has expressed his struggle to his music therapist who has suggested, Sonar Voyage, to the client as an aid.
The therapist would then discuss the use of a fear and reward sound with the client and together they will decide upon an appropriate sound for each. The use of Sonar Voyage will provide the client with the motivation needed to continue with their rehabilitation, the sound could act as a distraction from pain and provide another focus.
The reward sound adds a sense of achievement for the client as it symbolises the distance travelled. The progression graph also adds to this sense of achievement as it shows a measurement of the distance travelled, adding a visual aspect to the experience.
The product could also be used in other ways such as to aid a client in over coming a fear, by walking towards it, this may also help the client to open up in talking about their fear to the therapist.
Other possible forms of use outside of music therapy could be for an interactive installation, team building workshops, social scientific experiments etc.
Market Research
Sonar Voyage has two market audience’s, the first is the consumer, this would be either a music therapist, community musician, teacher etc, who would purchase Sonar Voyage to use in their practice. The second is the client that the practitioner would use Sonar Voyage with.
The main market for Sonar Voyage will be music therapist however this product could also cross over into community music and schools etc. This means that my market has a broad age range could be either gender and technological experience will be varied.
However from my research I have found that whilst music therapists do not use music technology very much at all, on average 7.5% of music therapists have used music technology in practice, studies have shown that music therapists are willing to learn and use.
From my research carried out, particularly that for my Literature Review, it has become clear that some of the features that are key for this product and should be focused on in the marketing are:
- Sonar Voyage is a simple and easy to use, piece of technology, anyone could use this, and his or her technological ability does not matter. It looks, feels and is, easy to use whilst still being aesthetically pleasing.
- Little training is needed to use this product.
- It is quick to set up; little time is needed to get to grips with or to set up prior to a session.
- It is small and therefore easy to transport around and store.
- It is cheap, from my research Sonar Voyage will be the cheapest piece of music technology specifically made for its use.
- Sonar Voyage can be used on both the body and the mind. It could be used for rehabilitation, to aid those who have movement problems and are trying to increase their stamina, it can provide motivation, distraction from pain, measurement of movement and a sense of achievement or to help clients face their fears, therefore aiding therapy.
Some ways in which we could improve marketing would be to hold exhibitions of Sonar Voyage so that therapists etc can see and get experience with the product, we could also run training course, as from my research this seems to be something which is lacking and something there is a definite gap for and holding seminars at music therapy, community music, music education etc conferences.
Whilst it is important that the product is marketable to music therapist, it is equally if not more important that the product is suitable for the clients using the product.
From my research so far I have found that technology within the area of music therapy is generally being used with children and adolescents, this seems to be because they are generally more knowledgeable in the area and know and like using technology. However it has also become apparent from my research that it is recognised within music therapy that technology is becoming more and more used by everyone now not just youths, and music therapy should therefore begin embracing the use of technology throughout its whole practice more.
This suggests that whilst I may want to begin by marketing my product at youths there may definitely be a market for it throughout all ages.
From my funding research so far I have also found that there does appear to be more grants and funds available for projects, which are aims at youths.
Some areas, which I should focus on for this market audience, are:
- The benefits Sonar Voyage can offer to rehabilitation, it can be an aid, offer motivation to move forward, take the mind away from pain, which may be experienced and offer another focus, offer a sense of achievement and measurement.
- It can also be affective on the mind, allowing the client to face and conquer their fears whilst being in a therapeutic environment.
Other Products On the Market
There are some other music technology products, which are marketed for the area of therapy, education etc however it does seem to be a relatively unexplored area. There are few products available under the price of £1000, there appears to be no products under the price £500 and most of the products appear to be bulky and not easy to transport, below are some examples of what I have found:
LED Sound Star
A light system, which reacts to sound, priced at £995.
Vibro Acoustic Body Pillow
Plays frequencies through the pillow which resonant through the body, priced at £630.
Opti- Beam AV System
When user interrupts lightbeams, a certain sound will be played, priced at £4495.
Soundbeam
Uses a mixture of ultra sonic sensors and switches to play sounds, cheapest and most basic kit is priced at, £2695.
Funding
The area of music therapy has become increasingly popular over the past 30 years; it became a registered association in 1976 and has over the past 10 years attracted scientific interest particularly in the areas of neurology, bio-medical and social sciences. There are several different grants, which I would likely be able to apply for.
The Arts Council of England or Wales
The first is from the Arts Councils of both England and Wales, which offer grants on an individual basis, meaning it would be possible to go directly through the company. There are options to apply for a small grant up to £3000 or a large grant of £5000+.
The British Association For Music Therapy
The second grant is from the British Association for Music Therapy who offer small grants to music therapy students and researchers to support them in their studies. Grants will not normally exceed £300 per applicant in any one year and cannot be given towards the cost of fees.
Wellcome Trust
Lastly the Wellcome Trust offer grant’s to support biomedical research and the medical humanities, with the aim of improving human and animal health. They offer an arts award grant, which they offer to projects, which, Stimulate interest, excitement and debate about biomedical science through the arts and Encourage new ways of thinking. Funding can support the development of new project ideas, deliver small productions or workshops, investigate and experiment with new methods of engagement through the arts, or develop new collaborative relationships between artists and scientists.
Conclusion
Sonar Voyage is the only product of its kind on the market and it is clear from market research that there is a gap in the market for such a product.
There are funding options available for a project such as this, and the interest currently surrounding music therapy socially and medically may increase the funding options and opportunities.
There is a need and a want for useable, affordable, and small technological interfaces within music therapy. In a society where the majority are now using technology in some form, it is now being recognised that it is also important for music therapy to embrace this change and offer the option of music technology to clients. Sonar Voyage may be able to offer this.
This project is also expandable, as other small, affordable and useable interfaces could also be designed which offer other musical experiences, essentially creating a company which designs and creates music technology for the purposes of music therapy etc. Training course are another product which could be offered as from the research above there was a distinct lack and need for training course in how to use technology within therapy and education etc. This may be another way of expanding this project.